The unique model of the member-owned credit union has provided a counterweight to America's for-profit institutions for more than 100 years. The first four generations of the credit union system each faced a distinct challenge: to prove the concept was viable, to expand on a national scale, to develop system-wide institutions, and to navigate deregulation and consolidation. Today's generation is facing its own inflection point and must decide whether the system will merely react to regulation and market forces in slightly more member-focused ways (the "bank-lite" strategy) or truly break the mold and develop a new strategic trajectory. In this keynote address, our speakers will gear up audiences to lead the charge toward a new way of thinking about today's opportunities!

Tired of keynote addresses long on opinion and short on substance? This presentation uses credit union comparative performance data to debunk gloom-and-doom industry myths. We'll showcase where the opportunities lie and how credit unions can use cooperative solutions to overcome economic challenges. Case studies integrated throughout the presentation highlight how credit unions across the country are already leveraging the cooperative value proposition to serve America's consumers.

Credit unions have a demonstrable competitive advantage over for-profit institutions: They can parlay their grassroots knowledge of local marketplaces into collaboration on a national scale. In this inspiring presentation, your audience will learn how to leverage the cooperative business model to identify new market segments they are already poised to serve. We will also present ways to target national market segments too big for any one credit union but too small for big banks. Through dynamic case studies showcasing successful credit unions and their proven strategies, this presentation will jump-start the audience's thinking on best ways to collaborate and innovate.

Board members don't often have the time to read up on what's happening outside the four walls of the credit union; unfortunately, insular viewpoints make it difficult for senior management to move the credit union onto a new growth trajectory. In this session, we challenge senior management and Board volunteers to think outside the branch with provocative questions about what the future holds and how the credit union can seize new opportunities. In asking and answering these questions, we'll guide participants through the process of how to think in new ways about market opportunities and challenges.

November 5 was no different from any other day, and the most successful credit unions in the country are launching initiatives to make every day in 2012 bank transfer day! Drawing on case studies from more than 25 years of working with credit unions, this interactive presentation showcases successful strategies for attracting and onboarding new members, re-engaging your membership, and maximizing your wallet share in the community. Best of all, we present these best practices in a way that makes it easy for credit unions to apply new ideas to their own business models and maximize their return on investment.

The best sales people don't pitch products, they sell solutions. But solutions to what challenges? This presentation workshop will help any sales team better understand the credit union marketplace to know where the greatest opportunities lie. It will equip your sales team with the tools they need to position your product as a solution to the challenges keeping credit union clients up at night.