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Claiming Your Listings: Bing

Bing is the second-most visited search engine on the Internet. If people aren’t searching on Google, chances are, they are searching for your credit union on Bing (thanks to Microsoft setting work desktop computer homepages to Bing). The other benefit with doing Bing next is it is the process is simple. One thing to note is that Bing uses the reviews that come in via Yelp, so responses and any review flagging will need to be done via the Yelp platform.

Here are the steps to getting listed on Bing:

  1. First, you need to visit: https://www.bingplaces.com/ and hit “Sign in” in the upper right-hand corner
  2. You will then be asked to sign into Bing or create an account – they give you the choice to sign in with one of the following: Facebook, Google, “work”, or a Microsoft account. If your credit union uses Microsoft Office 365 it is straightforward to sign in with your work address in this way.
  3. Once you are signed up, you will have to verify your account via the e-mail address you The email comes through very quickly – if you don’t see it shortly after you complete this step, check your spam filter or with your IT team as it may have been blocked.
  4. Once you’ve verified, you’ll need to go back to the Bing Places page https://www.bingplaces.com/ and hit “Get Started”
  5. You have two options here – to claim each branch separately, but almost instantly, or to claim them as a multi-location business and wait 1-2 weeks for a postcard verification. Both processes are outlined in the following steps.
  6. If you are looking to claim one branch, fill in the business information.
    • When your business pops up, click “Claim Business,” if it does not pop up, click “Create New Business and follow the steps.”
    • You will have to sign in with your new Bing account from Step 2.
    • You will then be directed to a dashboard for your
    • To verify, click the “Verify” button on the dashboard
    • You will get several options to verify, either a PIN via e-mail, phone call or You can also hit alternative methods for mail.
    • The phone call verification is very easy, but email may be the easiest, depending on your call center and how calls are routed.
  7. If you want to claim all your branches at once:
    • For Corporate Offices who clicked the “Chain” option:
    • Enter your contact information as shown: 
    • Enter your headquarters information, as shown below: 
  • Confirm that you’d like to Verify.
  • A pop up will open with information (see below) letting you know that a postcard with a PIN number has been sent and should arrive within 1-2 weeks. Once you receive it, you’ll be able to complete the process and also take advantage of the option to do bulk information uploadsCallahan tested: Ours came within 1-2 weeks**
  1. When you get the PIN number in the mail, it will have login information
  2. Follow the steps to login and enter your PIN number
  3. You will get to a dashboard with several bulk upload options 
  4. To bulk upload, you will fill out a spreadsheet to submit: here is the link if you are having trouble finding the Bulk Upload option:
    1. Downloading the template is vital in this process
    2. Once you have completed the spreadsheet, you hit upload
    3. It may take a few days for all of your listings to appear

If you are having any issues with getting on Bing go here, and you can message live with support.

Repeat all these steps for each of your branch locations.

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