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July 24, 2019 at 7:42 am in reply to: How Google’s Latest Update is Fighting Fake Business Listings #584
The Wall Street Journal recently posted an article about an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these latest updates appear to be a quick solution to Google’s ongoing battle with fake business listings.
Google Maps’ Fake Listing Problem
With more than 200 million businesses listed on Google Maps, fraudulent listings take up about 7.3% of all businesses on Google Maps. Using a combination of Google’s own internal system and flagged listings by users, Google has been working to decrease the appearance of fake listings. Last year alone, Google took down more than 3 million fake listings, but they continue to grow year after year.
Why are people making fake listings? We have some thoughts.
- Competitors: Competitors create fake listings in order to provide consumers with inaccurate contact information.
- Scammers: Scammers create fake listings to in order to swindle people out of money, like the situation profiled in the WSJ article where a woman unknowingly hired a fake contractor off Google who charged her double.
Fake listings are causing consumers to lose trust in Google Maps and the real businesses that rely on GMB to acquire customers, which is why it’s so important that Google is making updates to combat fake listings.
GMB New Features & Google Maps Update
Google’s recent Google My Business update includes several features that are designed to help both consumers and Google itself to distinguish fake business listings from real ones. This update introduces some features that reward active and accurate businesses:
- Logo Feature: Google is rewarding businesses who complete their core information (business name, phone number, address, hours, website, categories, description) by displaying their logo to the right of their profile. This will help consumers identify real listings from fake ones.
- Cover Photos: Google is now giving businesses the opportunity to showcase their personality by choosing their preferred cover photo. This has not always been the case, but this type of control lets business put their best foot forward.
- Photo Displays: Google is introducing a new module that will prominently display photos uploaded by the business.
- Welcome Offers: Businesses can now reward customers who follow the businesses’ GMB profile with custom discounts or offers.
- Short Name and URL Searchability: Business owners can now claim a short name and URL for their business. With this URL, businesses can easily refer customers back to their Profile – to catch up on latest updates, to make a booking, or to write a review after a visit. In the coming months, people will also be able to search short names in Maps.
- Offline Marketing Materials: Google launched a new website that allows businesses to purchase offline marketing materials like stickers, posters, and other items that are generated from GMB profile content.
Coming Soon: Google will be highlighting the top 5% of GMB profiles in a particular category as a “Local Favorite”. These businesses will earn both digital and physical badges of honor. This is Google’s way of recognizing brands who “consistently deliver a great experience for people”.
If these latest updates sound a little familiar, you’re not alone. Google seems to be taking inspiration from other similar applications. Welcome offers are a page straight out of Yelp’s playbook, and we’ve all seen the favorite lists and business stickers from Yelp and TripAdvisor before. As for the short name searchability and following a business’ features, that has social media written all over it. Google is clearly dedicated to becoming a consumer’s one and only source for business information.
How to Take Advantage of New GMB Features & Latest Google Updates
Google has made one thing clear with these most recent updates – the businesses who actively update and maintain their GMB profiles will be rewarded. Show that you’re active on GMB by doing the following:
- Respond to all your reviews.
- Participate in Google Q&A.
- Utilize Google Posts for updates, deals, and events.
- Implement CUBrandMonitor to stay on top of it.
With 25% of the Google Search Ranking Factors coming from GMB signals, keeping your GMB profile up to date is one of the biggest factors in optimizing your brand’s online visibility.
86% of consumers use Google Maps to research local businesses. From Google Maps, consumers can then look at reviews, attributes, and photos featured on your Google My Business (GMB) listings to make decisions about whether to visit. One of GMB’s best features is that it relies on consumer-generated content like reviews and photos to drive more prospective members to your credit union. Unfortunately, this means you can’t always control the content being added to your GMB listings.
Unlike reviews, where you always can respond, you don’t have much control over the featured photos on your GMB listings. Google tries to feature the images that best showcase the type of experience members and prospective members can expect when visiting your credit union. However, this doesn’t always mean the photo you want to be featured will be chosen by Google’s algorithm. Here’s what you can do to take back control of your GMB photos.
The 3 Types Of Google My Business Photos
According to Google, businesses that feature photos on their listings get 42% more driving direction requests than businesses without photos. Here are the three types of photos you can upload to your GMB listing.
- Logo – This will help members and potential members recognize your credit union on Google.
- Cover Photo – By uploading a cover photo, it tells Google you would like this photo to be your preferred image to display on your listing. Uploading a cover photo does not guarantee it will be the first photo, but this photo will tell Google how you would like to showcase your credit union.
- Additional Photos – Add additional photos to help showcase the different features of your credit union.
Types of Additional Photos to Add to your GMB Listing
Google recommends adding a minimum of three of each of the below photo types to your listings. Google outlines a few more types of photos on the website, but the ones included pertain to the financial industry.
- Exterior Photos
- Interior Photos
- Photos at Work
- Photos of Common Areas
- Team Photos
How to Change Google My Business Photos
Now that you know what types of photos you can have on your Google My Business profile, let’s uncover how you actually change your GMB photos. You can do this via desktop or mobile device.
Change Google My Business Photos from Desktop
- Sign in to Google My Business
- Click on the location you want to change if you manage multiple locations
- Click “Photos” from the menu
- Select the type of photo or video you would like to add
- Browse your computer and select the photo or video you’d like to upload
Change Google Business Photos from Mobile
- Open Google My Business app from your mobile phone
- Tap “Home”
- Tap the rainbow “+” icon in the bottom right corner of your screen
- Select the “Add photos” option
- Select the type of photo or video you would like to add
- Browse your camera roll select an image or video. Or take a new picture or video.
- Press the upload button.
Because Google only wants to recommend trustworthy businesses to consumers, businesses that update their content often have a better chance of ranking higher. Google takes active businesses as a sign that their businesses are doing well. If you don’t like the photos Google has chosen to feature on your GMB listing, you’ll want to upload your own photos often. If you would like to have Google take interior, 360, or exterior photos for you, click here to contact them.
If you find that members or potential members are uploading damaging photos of your credit union that violate the Google Maps Photo Guidelines, you can flag them for removal.
How to Flag a Photo on Google My Business For Removal
Desktop
- Sign in to Google My Business.
- If you have multiple locations, open the location you’d like to manage.
- Click Photos from the menu.
- Find the photo you’d like to flag, then click the flag icon in the top right corner.
Mobile
- Open the Google My Business app.
- Tap More, then tap Photos.
- Tap the photo you’d like to flag.
- Tap More (three dots) then tap Report photo.
You can also do this without having to be signed in to your Google My Business account. Simply follow steps 3 and 4 from the mobile app directions to flag a photo without logging in.
If you have multiple branches, it can be hard to keep up with all the photos being added to your profile. CUBrandMonitor can help to monitor and alert you of the content being added to your local business listings or tagged to your social media accounts. This gives you a chance to get ahead of the content being shared about your credit union.
Reviews are a great way for your credit union to build a positive reputation. But they can be a nightmare if an angry commenter has a bone to pick with you. In a world where anybody can critique your credit union without ever visiting a branch or coming face-to-face with your employees, it’s crucial to pay attention to your online reviews. In fact, 93% of consumers read reviews before deciding about local businesses, and it only takes one to three reviews for about 40% of potential customers to form a decision about a brand. The average consumer can’t tell the difference between an accurate review and a fake one. Because of this, it’s more important than ever that your reviews reflect your credit union positively and accurately. What can your team do to make sure your listings are free from fake negative reviews?
Fortunately, Google has nine specific violations that allow a business to remove bad, negative, and fake reviews from their listings. By removing reviews that are in violation of Google’s Review Policy, you can improve your ratings, climb the rankings, and ultimately entice more members to visit your branches.
Google’s 9 Review Violations:
1. Spam and fake content.
Online directories are really starting to crack down on people who leave fake reviews. Most local search directories have automatic filters that attempt to mitigate fake reviews from being posted on local business listings; however, some still slip through the cracks. In these cases, you can flag the reviews to Google’s attention. To spot a fake review, look for signs like an overly generic review, ridiculous usernames, fake/non-human avatars, nearly identical reviews left by the same person for different businesses, or multiple reviews posted by the same reviewer in a short period of time.
2. Multiple negative reviews from the same person.
This situation happens more than you think: A member has a negative experience, and he or she leaves many different reviews from multiple accounts about the same experience. OR, he or she asks friends to leave reviews on their behalf. There are many other ways to violate this rule but using multiple accounts to leave many different reviews about one experience is against Google’s guidelines and it should be flagged for removal.
3. Inappropriate content, profanity and racial terms.
This may seem obvious, but the use of inappropriate content in a review is grounds for removal. This includes, but is not limited to, explicit content, offensive content, hate speech, harassment, and bullying. Google’s Review Policy includes the specifics of the different guidelines restricting this content from reviews. If you feel a review violates this policy, we recommend flagging it for Google to evaluate.
4. Fraudulent reviews from competitors.
Competition is a fundamental component of local rankings, but sometimes businesses go to drastic measures to beat their competitors in local search results. This may result in attempts to tarnish a competitor’s online reputation. One sign this is happening: a person leaves bad reviews for multiple businesses in the same industry and in the same general area in a relatively short timeframe, while also leaving a competitor a glowing review.
5. Oops! Wrong business.
There are some circumstances where a member clearly, but accidentally, leaves a review for the wrong business. This is easy to spot because the member typically refers to products or services that are completely unrelated to what your credit union does. In this case, you can either respond to the review and politely ask the reviewer to remove it, or you can dispute the review with Google.
6. Reviews posted for locations not visited.
If you have multiple branches, a bad experience at one location could cause a member to go on a tangent of writing bad reviews at every location in an attempt to damage your credit union’s reputation.
Google’s review guidelines state that you can only leave a review with a business location that you’ve engaged in customer experience with. It’s unlikely that a member visited more than one location on the same day and had the same negative experience at each location. Another good clue is the location of the user versus the location of the business. For example, if the user is in Florida, but they wrote a review about locations in Ohio and Texas in the same few days, it is likely in violation of Google’s policy.
7. Reviews from current or former employees.
Whether the review is good or bad, reviews from current and former employees directly violate Google’s review guidelines under the “Conflict of Interest” section. Employees also aren’t allowed to post reviews about competitors.
8. Reviews that aren’t relevant to an actual experience.
Digital media enables rapid, widespread distribution of news and other stories. However, this means that if your credit union becomes the subject of a news article, you may begin to receive reviews from people all over the country (see, Red Hen restaurant in Washington, DC). The issue arises when random people comment on the news stories, voicing their opinions, making personal rants, etc. Reviews are meant to contain content that is based only on customer experiences, which means anything off-topic or unrelated to personal experience is against Google’s review guidelines.
9. Inappropriate Images
People can also submit reviews in the form of photos. Many of the guidelines that apply to the text in reviews also apply to any visual content uploaded along with the reviews. Images should only depict the experiences being had at the actual location that the customer is leaving the review for.
How To Flag And Remove Google Reviews:
If you believe you have reviews on your listings that violate Google’s Review Policy, follow the below steps to flag and remove your reviews.
1. Open Google Maps and Search for your business location.
2. Click to view all your business reviews. Select “All Reviews”.
3. Click the three dots in the top right corner of the review you wish to remove and select “Flag as inappropriate”
4. Fill out the ‘Report a Policy Violation’ form and submitFor removal of reviews that violate applicable laws – like slander or copyright infringements – submit a legal removal request. Follow the directions on the page. Google will walk you through the legal removal process.
What To Do If Google Will Not Remove The Review:
Sometimes there is a gray area as to whether a review is violating Google’s review policy and not. If Google will not remove a review, it’s important you respond to it.
How To Respond To Negative Google Reviews
Apologize and thank them for their feedback – Negative reviews can help you and your team make changes to improve your current business practices. Apologize for the unsatisfactory experience and thank the member for providing honest feedback.
Respond appropriately – Remember that the conversation is public. Never blame the member or attempt to argue with them.
Invite the conversation offline – Don’t go back and forth with an unhappy member on a public review site. Ask them for more details to ensure it doesn’t happen again and provide them with contact information for further assistance.
Short and Sweet – Don’t say more than absolutely needed. The idea is to handle the review as quickly and politely as possible.
How To Respond To Fraudulent ReviewsKeep your cool – Remain calm. Don’t attack the reviewer, you don’t want to bring more attention to this review than it deserves.
Clarify the situation – If the interaction the reviewer is alleging did not happen at one of your branches, make sure you clarify that. Reply that you have no record of doing business with that person.
Ask the reviewer to take it down – It doesn’t hurt to ask the reviewer to take down their fraudulent review. Sometimes people will regret writing a fake review and when you bring it to their attention they will take it down.
Member reviews can make or break your brand.
Watch this webinar to find out how to take charge of your online reviews. Having a reputation is inevitable, but having a good one can and should be cultivated.
Watch the Webinar:
February 11, 2019 at 2:00 pm in reply to: Webinar: Implementing A Successful Local SEO Strategy #529[vc_row][vc_column][vc_column_text]Local SEO continues to evolve and surprise us.
Local SEO connects your credit union to your local communities; it’s a bridge to where your members live, work, and make most of their purchases. Watch this webinar to learn the key steps to implementing a successful local SEO strategy!
Watch the Webinar:
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A new year has started, and social media platforms continue to evolve and surprise us.
Watch this webinar to find out more about the key social media trends and opportunities you should look forward to in 2018.
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[vc_row][vc_column][vc_column_text]Yelp has been growing quickly in the online world, mainly for its customer-driven review functionality. Many credit unions may be surprised to find themselves listed on Yelp – with pictures. This is because members can create pages for locations if they do not already exist.
Here are the steps to getting listed on Yelp:
- Navigate to https://biz.yelp.com/support/claiming which gives an overview of the process for claiming your business. Claiming a yelp business is a very straightforward process, provided your listing telephone number is correct. Choose Claim Your Business:
- Type in the name of your business on this page:
There are three possible scenarios for this branch – follow the steps for your situation:
- Your branch is there and ready to be claimed – go to Step 3
- Your branch is there and already claimed – go to Step 4
- Your branch is not there at all – go to Step 5
- If you found it and it has not been claimed click on “Claim This Business”
- The next screen will prompt you to select the way you’d like Yelp to contact you to verify that you own the listing. Unless you can receive texts to the branch phone number (rather unlikely…), choose the Call me at… option – note that you have the ability to add an extension, which means the verification call can be routed directly to you as needed.
- When you select the Call me option, a new screen will appear with a code. When the phone rings, you will be asked to enter that code. Immediately, your screen will refresh and confirm that you’ve claimed the listing!
- If it says it has already been claimed, call this number: (877) 767-9357 (Yes, they will try to sell you advertising, reiterate that you just want to clean up your listing first).
- The line will say you’ve reached Yelp Advertising – after providing your language choice, you’ll be routed to a real live human being. You’ll be asked to provide your phone number from the listing.
- Explain to them that the person who claimed the listing is no longer at the credit union and you need to claim it. They will ask you to email them from your credit union official email address (the support rep will give you their contact details – not a list, but their work address!) and state:
- “Hello, This is First Name Last Name, my email address is last@yourcreditunion.com, the person who previously ran our Yelp account is no longer with the business, please add me as the account contact.” They will enable reclaiming and email you back directly with confirmation that you can officially claim that branch.
- If you could not find your business, click “Add Your Business to Yelp” .
- Fill out the form with your business information and then click “Add Business”.
- You will be sent an e-mail to confirm the
- The e-mail will bring you back to Yelp where, you need to click through to see your
- You will not be able to officially claim the business as your own until it populates on search results, which can take 1-5 days according to a Yelp specialist we spoke with.
- After that time, you will need to create a Yelp Business Owners Login.
- To find it, go to your listing and at the VERY top of your screen, you will see a red flag that says “Go to Yelp for Business Owners,” click on it
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- Click the Login option at the top of the Yelp for Business Owners Page. Follow the steps to create a Yelp Business Owners Account
- After creating the account, call (877) 767-9357, if you hang on the line you will get a LIVE PERSON!
- Explain to them that you want to link your newly created business listing with your business
- PLEASE NOTE: If you have fewer than 10 locations, Yelp creates for you a Local Business Manager Account, if you have more than 10 locations, you need a National account (depending on who you talk to, they call it different things).
- Click the Login option at the top of the Yelp for Business Owners Page. Follow the steps to create a Yelp Business Owners Account
Callahan Tested: When originally going through this process, when we hit the 10 business location threshold, Yelp literally paused our account and gave us a number to call. They will insist on selling you advertising. The only way we could get around this was to convince them that we were not in charge of marketing, but in charge of cleaning up business listings. We told them we would work on getting them a meeting with our marketing team if they could help us out. That meeting never happened, but we did get the National Business account we needed..[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]CUBrandMonitor allows you to set your email alert preference so the right information gets delivered to you when you want it most.
To set up your alerts, click the My Alerts link in the top-right corner of CUBrandMonitor. Once in the alert section, select +Add New Alert.
You can choose from four pre-built email templates or choose to create your own:
- Real-Time Reviews – An email is sent whenever you receive a new review. Note: Providers currently supported: Google, Facebook.
- Daily Reviews Template – A daily e-mail alert with the details you need in order to manage your online reviews. Read what customers are saying about you, monitor responses from your team members, and follow up on customer issues as needed.
- Weekly Social Template – A weekly report tracking your growth on social media, including followers and post counts. Also includes an analysis of trending hashtags about your business and provides some recent examples.
- Monthly Report – A monthly report containing high-level insight into performance and presence over the past 30 days. Track trends in reputation, search rankings and listing accuracy to consistently improve local SEO over time.
Create-Your-Own Template
Build your own email to custom specifications! Start by choosing the delivery schedule and recipients you desire. Next, design the email to include the content you care about by selecting from available Gadgets and filters.
Once you set up all your alerts, you can manage them on the Manage Alerts page.
You can edit (using the pencil icon), copy (using the paper icon), send a test (using the paper airplane icon), or delete (using the x icon).[/vc_column_text][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]Posting to social media just got easier with CUBrandMonitor’s built-in publishing tool. You can post to both Facebook and Twitter with just the click of a few buttons. Follow these steps to start posting.
To access Publishing, click Publish on left-side navigation of the Social tab.
Login into your Facebook and Twitter accounts (you can do multiple of each!). Select from the top to choose and account or simply click “Select All” to send to all accounts.
At the bottom of the publishing screen, you’ll also see the option to upload media to your library. Simply click this camera button under the post box to get started.
Once in the media section, you can choose from pre-loaded media in your gallery or opt to upload new media.
Ready to type your post message? Simply enter your message in the post box.
Click the arrow by the Publish Now button to select to schedule the post in the future. You can also choose to publish the post now.
Once scheduled, you can make modifications or delete the post any time by going to your Recent and Upcoming Posts. Use the pencil icon to edit and the trash can to delete the post.
Remember, you can respond to any posts or mentions for Facebook, Instagram, and Twitter within your activity stream on the main Social tab. You can also select which account you’d like the response to come from. Want to like a post on social media? You can do that too!
How to Respond
Choose Account
Add a “Like”
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What are groups? Groups are a function in CUBrandMonitor that let you group your branches into custom combinations. This allows you the ability to report and pull data on 2+ locations of your choice.
Why use groups?: A regional manager might only want to see the data for the branches that fall into their territory, and not every branch location. Your boss wants to see comparisons between how two areas, with different branch models, are performing. You can assign certain branches to different groups.
Where do I start?
In CUBrandMonitor, navigate to the upper right hand corner of the page and click My Account.
Next, on the left hand side, choose Manage Groups.
On this page, you are able to do the following:
- Create new groups
- Access LBV (Local Brand Visibility) reports for each group
- Delete groups
- Modify which branch locations are in which group
- Change group names
Create A Group
To create a group, click on the button at the top of the groups table. The only thing you need to do in this step is name your group, then hit Save.
Add Locations To Group
Now, all you need to do is decide which branches go in which group. To do this, click on the “map dot” icon – the middle item in the set of icons at the end of the new group’s row.
Tick the boxes next to the branches you’d like included in the group. You can search for branches using the box labeled ‘Filter locations’.
When you’re done, just hit Save.
Add Or Remove Group Branch Locations
If you click on the map dot icon again, you’ll be able to add or remove locations from that group. When you click to edit, the screen opens showing you your selected branches. To see all the branches, or just the non-selected “available” branches, click on the dropdown box above the search field and choose an option. Adding or removing a branch is as simple as ticking or unticking the checkbox next to a name.
Group Reporting
Local Brand Visibility reports, or LBV Reports, are available for each group you create. On the Manage Groups tab where we began, you’ll see that LBV Report is listed on each group’s row in the table. an overview of the content found about your location or group of locations.
These reports give you a better idea of what people are saying about your brand at the local level and how that benchmarks with local competitors. Click the link and you’ll open a window with your report.
LBV Reports include:
- Total review performance for the last 30 days and for all time
- Top review sites and your total reviews and average rating over time
- Number of reviews and highlighted negative and positive reviews by branch location
- A roundup of the sites and sources where conversations and interactions with and about your credit union’s brand happen
- Comparison of your rating with those of your set of competitors
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CUBrandMonitor comes with a huge number of reporting features
Watch this webinar to find out how to use the reporting functionalities of CUBrandMonitor. Capture how your score improves through the changes you make using the program, document key reviews, and more.
Click here to download the slides.
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Listings are the single most important factor in improving your local SEO ranking.
Watch this webinar to learn best-practices in identifying, claiming, and optimizing your listings across various platforms.
Click here to download the slides.
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One negative review can turn away 30 new members. Ouch!
Watch this webinar to learn best-practices in review management, getting more positive reviews, which reviews to respond to, which websites to focus on, and more!
Click here to download the slides.
Watch the Webinar:
Introduction
Yahoo is the Internet’s third most popular search engine, so it needs to be up there on your business listing venture.
They do not make claiming easy, as their goal is to get you to buy paid listing management services through Yext.
You can list for free, but it’s a long process; they don’t guarantee that it will be listed in a timely fashion.
Here’s why: Yahoo for small business has become cumbersome and confusing. For example, if you used to subscribe to ‘Yahoo Small Business’, it has now changed to ‘Aabaco Small Business’, then, after announcing it took over a company called Luminate to manage small business, they are just absorbing Luminate though Aabaco (Confused? You’re not alone!). If you are not a paying customer, they will re-direct you to Yext, and Yext will try to get you to pay for listing management in many ways, though there is a way to do it for free (again, not user-friendly or easy to locate).
How to Claim a Free Local Business Listing on Yahoo:
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- Go to https://local.yahoo.com/ and search for your business listing first. If a page is already created you can see if it’s already been claimed.
If a page already exists you can click “Verify your listing.”
- If a page exists and is claimed: if you don’t know who at your credit union might have claimed this, you can still click “Verify your listing” and proceed with the next steps.
- This is where things get tricky… You will see information regarding Yext. Yext is a “digital location management company that is a paid monthly service to manage your listings across multiple provider sites. Initially it seems as though your only option is to sign up and pay for money to manage a listing on your business, however, there are ways around it that take extra steps.
- That link will take you to http://www.yext.com/pl/yahoo-claims/index.html (you can just go here directly if you prefer).
- Enter your business information and click “Scan Now” – see below how we entered info for Callahan:
- The pop up box will close and show a lot of listings details. Don’t worry about all the other information showing on this page – just click the big “Continue” button.
- Next, you can update the information about your listing. Complete this page fully – don’t forget to use the same NAP (name, address, phone) that you use on other providers for this branch. This is very important!
- Click the “Continue” button when you’re done. Choose as many categories that apply – we recommend also choosing “bank” in addition to credit union – so you can compete with local institutions fully.
- Yext will then present you with four paid plans, but immediately below these plans is a tiny link that says, “Claim your Basic Listing only on Yahoo” … click that link
- Per Yext/Yahoo: “The Yahoo business claim allows you to update the name, address, phone number, email, category, and website for your *Verification is required. You will receive an email shortly with instructions. To immediately claim your business, select one of the power listings (aka paid listing subscription)”
- Per Yext/Yahoo: “The Yahoo business claim allows you to update the name, address, phone number, email, category, and website for your *Verification is required. You will receive an email shortly with instructions. To immediately claim your business, select one of the power listings (aka paid listing subscription)”
- You’re now at the “Yahoo Basic Listing Checkout” Complete the checkout and click “Place Order” (it’s free). Enter your business information in the form provided.
- Yext will send you an email to verify your email Click the link, create a password, then login to your account.
- The final step is to verify you represent this The easiest method is to have them call you, but there are other methods as well.
- Again, it will ask if you want to immediately verify by upgrading to a paid subscription, or give you the option to verify via an automated phone call or by submitting an official document containing the name and address of your business, which verification could take up to 2
A Yext representative (Raj Nijjer) says that “Note that the free basic listing can take upwards of 30 days to publish/update and only include basic NAP attributes.”
Callahan Tested: We chose the “Answer a Phone Call” option to the business address. We immediately received a call and given a verification code and were able to successfully confirm our listing. We realize that call/contact centers do sometimes present insurmountable difficulties in verifying via phone call. We are currently working with listings providers to achieve a work-around, but for the time being the mail / postcard verification is the primary sole alternative.
Repeat all these steps with each of your branch locations.
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