PURPOSE-DRIVEN STRATEGY
The Power Of Purpose
Just like every house needs a foundation, every organization needs a clear purpose. Pursuing your purpose is a powerful change from “business as usual” and involves coloring outside the lines. Ask yourself these questions:
- What is your credit union’s core reason for being?
- What is it that allows you to have a unique, positive impact on your members and their communities?
- How do you serve them in ways that set you apart from other financial choices in the market?
- If your credit union went away, would anyone miss it?
These questions point to the essence of purpose. Making the decision to lead with purpose is transformational. Regardless of where you are on your purpose journey, Callahan can help accelerate your efforts. Schedule a free purpose consultation to get started.
Schedule Your Purpose Consultation
Join Us At Purpose Symposium
We had the best time in Austin, Texas, getting inspired by purpose-driven leaders from across the country at our 2025 Purpose Symposium. We left with gratitude and motivation, fueled by the collaboration in this industry.
If we missed you this year, stay tuned for more details on next year’s event happening February 2026!
Digital Download:
The Transformational Power Of Purpose
Purpose goes beyond financial performance. It includes social, environmental, and community impact. Purpose defines why society should want your credit union to succeed. When done right, purpose makes you indispensable to your members. Download Callahan’s The Transformational Power Of Purpose to learn about Callahan’s Strategic Growth Framework and how we work with credit unions to accelerate their growth through a purpose lens.
Callahan’s Strategic Growth Framework
After years of working alongside leading credit unions, we’ve developed the Strategic Growth Framework, to help others on their unique journeys put purpose at the forefront of their strategy.
Why? Research suggests that purpose-led companies significantly outperform others in their peer group. Purpose creates loyalty and trust – among members and employees alike – and generates a strategic, competitive advantage that cannot easily be copied by competition.
Members & Purpose
%
64% of worldwide consumers are belief-driven buyers.
Source: Edelman
Employees & Purpose
%
63% of employees are more motivated when their company clearly defines and articulates how they create value.
Source: Harvard Business Review
Why Callahan & Associates
For 40 years, Callahan has been a strategic resource to credit unions across the country. Our purpose is simple: we empower credit unions to impact their members and communities in meaningful ways. At Callahan, we believe you shouldn’t have to choose between managing today and building a better tomorrow. Our experienced leadership team has been on the cutting edge of helping credit unions use purpose to differentiate and achieve sustainable growth for years. We believe credit unions are an essential financial option for consumers and we’ll work alongside your team to make sure your purpose is articulated in a way that showcases the credit union difference.
How Callahan Can Help
