Sustainable Business Strategy
Your Purpose Will Guide Your Response
Leading With Purpose is centered around Sustainable Business Strategy, a virtual learning experience offered in collaboration with Harvard Business School Online. This team-based learning method is centered around how putting purpose first is a strategy-altering lens that will drive unprecedented decisions focused on employee, member, and community impact.
Join the hundreds of credit union leaders who have completed this course and learned new contexts and mindsets for being truly purpose-driven and values- based. Many credit unions today lead with generic attributes — fees, rates, and convenience — versus how they are going to impact the lives of their members. Professor Henderson’s research proves that it IS possible to do well while doing good. In fact, purpose-driven organizations can outperform the market, attract and retain top talent, and deepen community impact.
This course is designed for your leadership team to participate in together, offering the opportunity to learn new mindsets, engage in thoughtful discussions, and put them into action as a united front focused on purpose.
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Course Outcomes
- Discover how your credit union can do well while doing good.
- Learn to solve big problems through highly differentiated solutions and cutting-edge business savvy.
- Gain skills and insights to become a transformative leader.
- Learn how installing purpose leads to productivity gains and access to an improved talent pool.
- Leverage a long-term, highly compounded growth model.
Course Structure
This learning experience brings together best-in-class content from Harvard Business School Online, Callahan’s 35+ years of industry perspective and knowledge, and unparalleled collaboration for your leadership team that will deliver this timely and important knowledge.
Three online, self-paced learning modules with provocative and engaging content paired with thought-provoking questions.
Three interactive, web-hosted huddles, facilitated by Callahan & Associates designed to put the module content into context for your credit union team and build alignment for how to accelerate strategic growth anchored in purpose.
One interactive capstone session to put course learnings into motion at your credit union.
Our annual Purpose Symposium to build and foster a network of purpose-focused credit union professionals and create actionable takeaways.
Read More About Purpose From Callahan & Associates:
How BCU’s Purpose-Driven Mindset Drives Growth
In the first quarter of 2022, a dozen BCU ($5.4B, Vernon Hills, IL) team members participated in Sustainable Business Strategy, a virtual-learning experience offered by Callahan & Associates in collaboration with Harvard Business School Online.
“There are more voices in the room now pushing the credit union to have purpose-driven conversations and identify sustainable business opportunities. It’s not a coincidence that more of us are now asking how we grow in a scalable way without losing the internal culture and high-touch business practices we’re known for, it’s a direct result of our participation in this course.”
Join Us At Purpose Symposium
February 6-7, 2025 in Austin, TX
Join like-minded leaders at this special 2-day event that is centered around all things purpose. We will explore key learnings from Sustainable Business Strategy (Callahan’s Leading with Purpose program offered in collaboration with Harvard Business School Online) and bring forth insights from industry leaders committed to the purpose journey with interactive exchanges including breakouts, panel presentations and networking opportunities.
Let's Work Together!
Learn more about Sustainable Business Strategy and how to join our next cohort.