by Callahan Marketing Team | Jan 7, 2026 | Blog, Technology
Webinar TakeawaysTechnology In April 2023, Purdue Federal Credit Union ($2.1B, West Lafayette, IN) completed a major core system conversion. To avoid confusing members and staff with technical jargon, the credit union branded the conversion as a “systems upgrade.” In...
by Callahan Marketing Team | Nov 26, 2025 | Strategy
Webinar TakeawaysStrategy Access to safe, affordable financial services is something many take for granted. For millions of Americans, however, accessible financial services are out of reach. In a webinar exclusively for Callahan & Associates clients, Tracy...
by Callahan Marketing Team | Nov 26, 2025 | Events, Marketing, Strategy
Webinar TakeawaysMarketing Solarity Credit Union ($814.0M, Yakima, WA) elevates its member experience with a segmentation model that analyzes more than 200 data points per member, combining internal behavior data with external demographics to stand out in a crowded...
by Callahan Marketing Team | Jul 28, 2023 | Data
There are thousands of data points you can share with your board about your credit union’s performance, the industry, and the economy. The challenge is identifying which key ratios are most important to your credit union. If you’re looking for a list of key ratios and...
by Callahan Marketing Team | Dec 13, 2022 | Uncategorized
Key Results from Sustainable Business Strategy In the first quarter of 2022, a dozen BCU ($5.4B, Vernon Hills, IL) team members participated in Sustainable Business Strategy, a virtual-learning experience offered by Callahan & Associates in collaboration...
