by Callahan Marketing Team | Jan 7, 2026 | Blog, Technology
Webinar TakeawaysTechnology In April 2023, Purdue Federal Credit Union ($2.1B, West Lafayette, IN) completed a major core system conversion. To avoid confusing members and staff with technical jargon, the credit union branded the conversion as a “systems upgrade.” In...
by Callahan Marketing Team | Nov 26, 2025 | Events, Marketing, Strategy
Webinar TakeawaysMarketing Solarity Credit Union ($814.0M, Yakima, WA) elevates its member experience with a segmentation model that analyzes more than 200 data points per member, combining internal behavior data with external demographics to stand out in a crowded...
