Leading With Purpose

The pace of change in our world is only getting faster. The tools used in the past to deliver successful outcomes are not effective to guide the industry forward. Credit union leaders must take a new lens to running their business to be successful in this ever-changing “new normal.”

Callahan has led hundreds credit union leaders through our Leading with Purpose program, anchored in Sustainable Business Strategy, a high-impact and virtual course offered in collaboration with Harvard Business School Online (HBSO). Their research shows that companies that lead with purpose outperform the market, attract, engage, and retain employees more easily, and they are changing the way businesses think about their role in society. PwC &Strategy research shows that employees consider purpose to be more than twice as important, on average, as motivators like compensation and career advancement.

Leading with Purpose empowers leaders with tools that lead to long-term success. The Sustainable Business Strategy course delivers a new mindset that will bring purpose to the front and center of your operations; and Callahan’s skilled facilitators will lead you through three self-paced online learning modules, three interactive virtual huddles, and one capstone discussion. Enrollment in Leading with Purpose also gives you exclusive access to Callahan’s Purpose Symposium.

This learning experience brings together best-in-class content from Harvard Business School Online, Callahan’s 35+ years of industry perspective and knowledge, and unparalleled collaboration with other credit union professionals. Callahan’s Leading with Purpose program will empower you with the tools you need to help you differentiate among the competition and accelerate your performance while preserving the credit union culture of people helping people.

Three Key Takeaways from This Impactful Course:

There’s a difference between a big-minded, nice-sounding purpose statement and a real purpose that a whole organization understands and embraces.
When a credit union embraces their purpose, there is a real impact from the front-line staff and the member experience all the way to the C-suite.
Purpose serves as a sustainable differentiator, especially in a commodity business like financial services.

Paired together, Sustainable Business Strategy and the Purpose Symposium highlight why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace. They are indispensable in helping credit unions leverage the competitive advantages inherent in the member-owned cooperative model.

Is your purpose clearly articulated? Are you certain that every person within your organization is centered on it? If not, you owe it to your internal and external stakeholders to invest in the outcomes of this program.

Learn more by contacting us at consulting@callahan.com.