The Guide To A Purpose-Driven Organization

Harvard Business School Online research shows that companies that lead with purpose outperform the market, have an easier time attracting and engaging employees, and are changing the way businesses think about their role in society. Now, more than ever, it is paramount for credit unions to establish, communicate, embrace, and lead with their purpose. Purpose is more than mission, it’s a multi-faceted framework that drives all aspects of your business. Leading with purpose is a way to stay relevant but more importantly will distinguish your credit union in a highly competitive financial services marketplace and deliver unprecedented outcomes for all your stakeholders. Download Callahan’s Guide To A Purpose-Driven Organization and learn three steps credit unions can take to start the discussion of purpose at their organization. You’ll learn key question to ask and how to:

• Chart your course towards being purpose-driven
• Evaluate your mindset
• Connect your people with your purpose
• Take advantage of several resources to start your credit union’s purpose journey.

In addition to the Guide To A Purpose-Driven Organization, Callahan & Associates has collaborated with Harvard Business School Online to offer Sustainable Business Strategy with Rebecca Henderson to the credit union industry. This high-impact course helps credit unions take the first step in Leading With Purpose with three online modules, credit union-focused discussions, and a network of purpose-driven leaders.

Download The Guide To Learn More